When we're prepping for our look book shoots, the lovely and talented Susan Joy usually puts together looks and we talk them over and see what's working (and not) and what areas we might need to fill in and what types of accessories we want to pull for the shoot. It's easiest to tell whether something's working by seeing it on the body. That's not always possible due to budget and/or schedule. In those cases, we might make outfits and lay them out on the floor (which is something my friend Meredith and I used to do when she edited Vogue Index and I worked for her - yes, seeing clothes on the floor makes me nostalgic for Vogue).
Successful Fall 2010 look book prep on the floor:
Sometimes, we're lucky enough to have a professional model come and do a fitting (which really is the best way to figure out if proportions are working), like the super cool Linda Beecroft, who makes everything look chic and relaxed.
Successful Fall 2011 look book prep on Linda:
And once in a blue moon, if we're struggling with a look that's really not coming together and the floor's not cutting it, I might try a few things on. Those are usually desperate times and somehow, my trying it on doesn't result in a magic fix.
UNSUCCESSFUL Spring 2010 looks:
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