Gryphon doesn't have a big marketing budget (really, it's pretty non-existent) — we don't do a runway show, we don't have a fashion week presentation and we don't work with a PR agency. We do, however, shoot look books each season to have a representation for our buyers and press of how we envision the collection. It's really our only form of branding and we have a lovely team of amazing talent that works with us each season. We'll be shipping Fall 2011 (yes, already!) to stores in July and (hopefully) posting our Fall 2011 look book pictures to the website soon. In the meantime, here's a few behind the scenes pictures from the Fall shoot.
The night before the shoot, testing paint colors for our backdrop
Finished backdrop - Svieta on set
Svieta being prepped by April Greaves and Susan Joy
Laurence and April
We took a brief break to take a group portrait. From left: Kevin Sturman, Tom Dunn, Stephanie Tran, Aimee Cho, Laurence, Stephanie Feller, Elif Ucan, Frank Park, April Greaves, Susan Joy.
We always have friends and family and children and animals dropping by during the weekend of the shoot - it helps us all take ourselves a little less seriously and adds a festive, reunion-like feel to the weekend. Below are some images of our small, smaller and tiny special visitors:
Eloise - our budding animal rights activist, much more interested in cat videos on youtube than in the models on set