Wednesday, June 29, 2011

Scenes from a Look Book Shoot

Gryphon doesn't have a big marketing budget (really, it's pretty non-existent) — we don't do a runway show, we don't have a fashion week presentation and we don't work with a PR agency. We do, however, shoot look books each season to have a representation for our buyers and press of how we envision the collection. It's really our only form of branding and we have a lovely team of amazing talent that works with us each season. We'll be shipping Fall 2011 (yes, already!) to stores in July and (hopefully) posting our Fall 2011 look book pictures to the website soon. In the meantime, here's a few behind the scenes pictures from the Fall shoot.

The night before the shoot, testing paint colors for our backdrop
Finished backdrop - Svieta on set
Svieta being prepped by April Greaves and Susan Joy
Laurence and April


We took a brief break to take a group portrait. From left: Kevin Sturman, Tom Dunn, Stephanie Tran, Aimee Cho, Laurence, Stephanie Feller, Elif Ucan, Frank Park, April Greaves, Susan Joy.


We always have friends and family and children and animals dropping by during the weekend of the shoot - it helps us all take ourselves a little less seriously and adds a festive, reunion-like feel to the weekend. Below are some images of our small, smaller and tiny special visitors:

Eloise - our budding animal rights activist, much more interested in cat videos on youtube than in the models on set
August, eyeing Boo and Billy off screen. He was alternately fascinated and terrified of the dogs
Our tiniest visitor of the weekend - Oliver Sturman!
Family Portrait! Boo and Billy with Tim and Tom

Almost done with the shoot - me celebrating and Susan getting me ready for my close-up

4 comments:

  1. I just discovered your line when I saw a coat of yours for sale one day and it was gone when I returned to purchase it. This is the coat that got away! I looked through your collections to see what season it's from, but I can't find it. It's a 3/4 length rain coat (not trench style) that has a studded collar, zips and snaps. It's almost like a duster, but not as long. I think the sleeves had zippers, but I can't remember. Do you know what I'm talking about and if there are any available anywhere out there? I've looked everywhere online to no avail. Anyway, it's been fun discovering your amazing line for myself and stumbling upon your blog. Congrats and best wishes on your pending arrival.

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  2. Thanks for the lovely comment! That coat is from 4 seasons ago, so no stores would still carry it. Sometimes past season styles will show up on ebay. It's called the Studded Collar Trench. Hope you find it. It was one of my favorites!

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  3. This last photo looks like so much fun!

    xoxo Jessica
    www.mystylevita.com

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